As a content creator it’s always beneficial to be aware of your audiences interests. Whether you believe yourself to be a part of the demographic you’re targeting and feel you have a grasp of the mindset or not. Outside of putting yourself in the shoes of someone faced with a need for information and using Google, we all lack understanding of how audience interest translates into behavior on the web. Where your audience finds their info is beyond most of us, unless we base it on Boolean search terms and the resulting links that return from a search’s first page. Some are comfortable relying heavily on social referrals to build and discover their audience. The content one provides should have both an “edu-tainment” and productivity component if it is at all D.I.Y. or tutorial based. Keep in mind that aspirations to obtain any level of confidence with your viewers takes considerable time and gaining trust concerning advice on brand recommendations, takes even longer. Even if this is not your goal, your brand should attain some recognition over time in some capacity. Outside of your brand, products and services with your audience, content creators should establish “content pillars” of their own. Meaning, the tutorials you create should speak to relevant issues in your chosen field and provide credible information in a compelling manner in which your core audience can address them. Additionally, drawing attention to your content through tumblr or a website can only benefit by being augmented by a) a Google+ account (to increase your circle count), b) add publisher markup to your website and c) actively post links back to your site content. These few additions also take advantage of search ranking (SEO) on Google’s search results pages. As a working professional who cares about the quality of your productions, it would behoove you to always check how your content loads, plays and is displayed across multiple platforms and devices. The process of determining the objectives of your content is exploratory by nature. Identifying your performance via metrics will vary depending on your own personal time and resources. However some specific consumption measurements are readily available such as hits and shares. In time, you’ll be better qualified to measure your traffic and activity through more standard SEO metrics. Obviously, these measures are heavily dependent on whether or not you’ve acquired any audience at all. Lastly, the incorporation of a strong marketable element could cause exponential growth to your content reach. Any grassroots marketing efforts (however small), online opinions and referrals could, at any time, reach a point of critical mass and thus (perhaps) tap into someone with a large following or fan base that will help you achieve greater visibility. In other words, the right time, place or person to piggyback on or coattails to ride could help your content visibility tremendously. At the very least, doing more on the social media front by publishing photos and videos during all stages of your productions, is always beneficial if it has relevance and context to your audience.